General Information, also known as Public information, is data that is commonly found in marketing campaigns, emails, and print media and generally requires less protection of its confidentiality and availability than other categories of information. General information still requires strong integrity controls to ensure your company’s message or public communications are on point, accurate, and in line with business objectives.
General information is anything that could be published in a newspaper without damaging the company it relates to. This is in contrast to sensitive (aka: restricted) and critical (aka: confidential) information. All three of these information handling labels should be codified in a company cybersecurity policy and published to employees to be aware of and follow.