Brand & media kit
CyberHoot Brand & Media Kit
Official CyberHoot logos, colors, typography and messaging. Everything partners, press and customers need to represent our brand consistently. Please use the files as supplied and follow the guidelines below.
About
About CyberHoot
Short description
CyberHoot is an automated security awareness platform that helps organizations build stronger cybersecurity habits through positive reinforcement, engaging training and hands-off administration. Its modular Power-ups include HootPhish phishing training, AttackPhish simulations, Dark Web Monitoring and more.
Boilerplate
Founded in 2014, CyberHoot makes security awareness training easier to manage and more engaging for employees. Its Autopilot platform automates training assignments, reminders, escalations and reporting, while modular Power-ups let organizations add the cybersecurity capabilities they need.
CyberHoot’s HootPhish technology uses interactive, positive-reinforcement phishing training to teach users how to identify threats without relying on punitive “gotcha” tactics. Additional Power-ups include AttackPhish simulations, Dark Web Monitoring, customized training, reporting and more. CyberHoot serves MSPs and organizations worldwide with passwordless training, multi-tenant management, white-labeling, policy governance and compliance reporting. Learn more at cyberhoot.com.
Quick facts
- Company
- CyberHoot, LLC
- Founded
- 2014
- Tagline
- Laugh. Learn. Hoot Up!
- Platform
- Autopilot
- Core Power-ups
- HootPhish, AttackPhish, Dark Web Monitoring
- Primary audiences
- MSPs, businesses, education and enterprise
- Services
- vCISO
- Website
- cyberhoot.com
- Press & partnerships
- Contact CyberHoot
Logos
Which logo should I use?
Primary logo
The full owl-and-wordmark lockup. Use it whenever space allows, in full color on light backgrounds or the on-dark version on Navy.
Owl mark
The owl on its own. Use it for avatars, app icons, favicons and any space where the full logo would be narrower than 120px.
One-color logo
Navy or white only. Use it when full-color reproduction is not possible: single-color print, embroidery, engraving, watermarks.
Primary logo
SVG is preferred for screen and print. Transparent PNGs are provided in two sizes, and print-ready vector PDFs of the color and navy versions are in the Downloads section.
Owl mark and tagline
The owl always faces forward and is never cropped. The signature lockup carries our tagline for email signatures and presentation footers.
Logo usage
Clear space and minimum size
xxKeep a clear zone of at least x, the cap height of the “H” in Hoot, on all sides. Nothing else sits inside it.
Minimum size
Full logo120px digital / 30mm print
Owl mark24px digital / 6mm print
Below these sizes the owl’s eyes lose definition. Switch to the owl mark when the full logo will not fit.
Do and don’t
✓Do keep the original proportions.
✓Do give it clear space.
✓Do use the on-dark version on Navy.
✕Don’t stretch, squash or skew.
✕Don’t recolor outside the palette.
✕Don’t add shadows, glows or effects.
✕Don’t rotate or tilt.
✕Don’t place it on busy or low-contrast backgrounds.
Cyber Hoot✕
Don’t rearrange the owl and wordmark or re-type the name.
Never use the logo to imply endorsement or partnership without CyberHoot’s written approval.
Colors & accessibility
Brand colors
Navy and Steel Blue are the logo colors and carry the brand. Mint is reserved for action: buttons, key stats and highlights. Mist and Ice are our light backgrounds. Click any value to copy it.
Approved text and background combinations
Ratios are WCAG contrast; 4.5:1 is the minimum for normal text, 3:1 for large text and UI graphics.
For developers
:root {
--cyberhoot-navy: #1C3645;
--cyberhoot-slate: #3E5766;
--cyberhoot-steel: #6498AC;
--cyberhoot-sky: #6DADC6;
--cyberhoot-mint: #72E3AB;
--cyberhoot-mint-bright: #72F9B6;
--cyberhoot-mist: #EFF5F7;
--cyberhoot-ice: #E1EEF2;
--cyberhoot-font: "Red Hat Display", Helvetica, Arial, sans-serif;
}
Typography
Red Hat Display
3.4rem / 3.8rem line height
Letter-spacing -0.12rem
3rem / 3.4rem
1.8rem / 2.2rem
1.4rem / 1.8rem
17px / 1.7 line height
Button text
Buttons: Bold 700, 0.98rem, sentence case
Rules
- Brand font: Red Hat Display, free on Google Fonts in weights 300 to 900, upright and italic.
- Headings are Bold 700 with tight letter-spacing. Body is Regular 400. Use Medium 500 or Semibold 600 for emphasis.
- Sentence case for headings and buttons. Reserve ALL CAPS for short section labels; never for long headlines or body copy.
- Fallback: Helvetica, then Arial, then the system sans-serif, when the font cannot be embedded (email, documents).
Brand terminology
Names and approved descriptions
| Use | Don’t use |
|---|---|
| CyberHoot | Cyberhoot, Cyber Hoot, CYBERHOOT |
| CyberHoot, LLC (legal entity) | CyberHoot Inc., Cyberhoot LLC |
| Autopilot | AutoPilot, Auto Pilot |
| Power-ups (Power-up singular) | Power Ups, PowerUps, Power-Ups |
| HootPhish | Hootphish, Hoot Phish |
| AttackPhish | Attack Phish, Attackphish |
| Dark Web Monitoring | darkweb monitoring, Dark-Web Monitoring |
| vCISO | VCISO, vCiso |
| the CyberHoot owl | a named mascot |
CyberHoot writes in U.S. English: organization, customize, behavior, color.
Approved descriptions
- Autopilot is CyberHoot’s core platform for automating security awareness assignments, reminders, escalations, reporting and administration.
- Power-ups are optional modules that extend Autopilot with additional training, testing, monitoring, customization and reporting capabilities.
- HootPhish is CyberHoot’s patent-pending, interactive, positive-reinforcement phishing training that teaches users to recognize phishing indicators through realistic scenarios and immediate feedback.
- AttackPhish delivers traditional phishing simulations for organizations that want to test employee responses alongside their training program.
- Dark Web Monitoring identifies exposed organizational credentials and provides actionable recommendations for responding to compromised accounts.
- vCISO services give organizations access to CyberHoot’s virtual Chief Information Security Officer expertise for governance, policy and risk programs.
Voice & writing
How we sound
Positive, not punitive
We reward the right actions; we never shame people for clicking.
Do: “Help employees recognize phishing threats before they reach the inbox.”
Don’t: “Catch careless employees who fail phishing tests.”
Plain and honest
Say what the product does and what results to expect. No fluff, no overselling.
Do: “Automate assignments, reminders and reporting.”
Don’t: “Eliminate human cyber risk forever.”
Warm with a wink
A light touch of humor is welcome, never at the user’s expense.
Do: “Give your security awareness program some sharper eyes.”
Don’t: force an owl pun into every sentence. The hoot language is distinctive because we use it sparingly.
Simple
Short sentences, everyday words, no unexplained jargon.
Do: “Users get a short video and a quick quiz each month.”
Don’t: “Learners consume micro-modular asynchronous content cadences.”
Downloads
Everything in one place
Brand guidelines last updated: September 2026.
Contact
Press and partner inquiries
Working on a story, a co-marketing piece or a partner listing? Get in touch for product screenshots, executive headshots and anything else not covered here.
The CyberHoot name, owl mark and logo are trademarks of CyberHoot, LLC. Assets on this page are provided for editorial, partner and customer use in accordance with the brand guidelines. Any other use requires written permission.