Non-Public Personal Information (NPPI) is personal and private information that’s provided by a consumer to some entity for their use. This information includes the following examples:
- Name, address, income, social security number, or job information
- Information from transactions involving financial transactions including:
- Consumer account numbers, payment history, loan and deposit data, or debit card purchases
- New privacy regulations enacted across many countries of the world, including the General Data Privacy Regulations in the European Union, have included the following within their definitions of NPPI:
- genetic markers
- physical characteristics
- marital status
- religious and political affiliations, as well as
- sexual orientation
To understand what could be considered NPPI, one simply needs to ask, what has a group of people been persecuted for in the past? The answer to that is what could and should be considered NPPI for the purposes of data protection and privacy.
As an SMB or MSP Owner, Should I be Concerned with NPPI?
Related Terms: Personal Identifiable Information (PII)
What does this mean for an SMB?
Learn how to spot and avoid phishing attacks
- Train and test employees on phishing attacks
Phishing emails have tell-tale signs you can use to quickly and confidently identify them and delete them before they take advantage of you. Ask yourself these questions before proceeding. Was the email:
- From a strange email address
- Generically addressed (Dear Ma’am, Dear Sir)
- Contain spelling, grammar, and punctuation mistakes
- Have strange-looking links where you can’t tell what website you’re going to (i.e.: bit.ly, TinyURL, Ow.ly)
- Urging you to take critical immediate action of any kind
- Contain an attachment you are compelled to open which may contain malware, or in this IRS Fraud case, seek to collect your Non-Public Personal Information (NPPI).
- Adopt a Password Manager
- Password managers refuse to log you into a phishing attack website if you accidentally click on a phishing email.
- Password managers help you eliminate password reuse. A leading cause of account breaches where hackers reuse a stolen password from website A on website B.
- Password managers help you choose random, long passwords and eliminate typing them in when authenticating at websites, speeding up your shopping experiences